Promotional Strategies Nairobi Kenya

Promotional Strategies for your business

Francis Thige

Brand Guide, Branding

All businesses these days have many choices when it comes to promoting their products or services. To create your brand promotion, you need first to understand what makes your product or service unique, where you stand in the competitive landscape, and what truly makes you different from others – this will help you figure out how to promote your business.

These are five basic types of promotion we offer:

1) Advertising

2) Personal Selling

3) Direct Marketing

4) Publicity

5) Sales Promotion

Once you know your USP (unique value proposition), you can think about the best ways to reach your ideal customer/target audience.

This is when you build your ideal customer avatar – Do they spend most of their days online, or do they still appreciate print mediums? Do they listen to the radio, or do they read newspapers? Do they like the personal touch of a phone call, or do they prefer to be emailed instead? These are just the start of examining your ideal customer.

When you understand your consumer, you can effectively create a multi-staged promotion strategy. Each strategy will help you achieve a different goal. For example, personal selling allows businesses to establish close, trusting relationships with their customers, whereas advertising enables businesses to reach a broad audience with their brand.

Reach Customers With Traditional and Online Advertising

Typically, advertising has a far reach, allowing you to promote your business to many people. Traditional includes TV, radio, newspapers, magazines, billboards. Online includes social media, search ads, remarketing, newsletters. This helps creates a brand image for businesses to reach new and existing customers.

Cultivate Relationships With Personal Selling

While personal selling is one of the most expensive forms of promotion, it’s also one of the most effective because it focuses on relationships. Personal selling involves reaching out to your consumers one-on-one, either in person, on the phone, or over email. Remember to use personal selling to cultivate long-term relationships and establish partnerships.

Target Your Customer With Direct Marketing

This form of promotion involves highly targeting your audience with tailored messaging explicitly geared for their needs. Unlike advertising, which is about reaching many people, direct marketing focuses on getting a select, small group. Direct marketing can be done through email, postal mail, or social media messages.

Make a Good Impression With Public Relations

One of the best promotion techniques is public relations, which refers to developing a positive brand image in the media. It’s a way to connect with your target audience by sharing favorable information about your business. You can conduct public relations efforts through press conferences, press releases and media interviews. You can also use sponsorships as a public relations method to establish a positive image for your business. Small businesses can sponsor local fairs or markets in addition to local kids’ sports teams.

Increase Revenue With Sales Promotions

An excellent way to improve your bottom line in the short term is with a sales promotion. This kind of marketing promotion involves discounts, coupons, contests, prizes, loyalty programs and other incentives to entice customers to purchase products immediately. This is an excellent way to inform new customers about the products and services you offer and remind existing customers about your business, all to sell units quickly.