In the digital realm, the concept of SEO (Search Engine Optimization) often comes up. It’s all about making your online content more visible to search engines like Google. One crucial aspect of SEO is keywords – those specific words and phrases people use when searching online.

Here’s the catch: If you frequently change your page’s keywords, you might encounter a rather pesky problem – the dreaded 404 error. This error occurs when a page that was previously linked to suddenly can’t be found. Why does this happen? Well, the links leading to your page are now broken due to the keyword changes.

Let’s break it down with a simple example:

Imagine you have a blog post about “Best Cafes in Nairobi,” and you’ve optimized it for keywords like “Nairobi coffee shops” and “top Nairobi cafes.” Over time, this post gains valuable backlinks from other websites, which is excellent for your SEO.

But then, you change your page’s keywords to “Nairobi java joints” and “Nairobi caffeine spots.” While these new keywords might seem cool, they’re inconsistent and different from the original ones. As a result, all those backlinks that once boosted your page’s authority now lead to a 404 error, and your SEO ranking takes a hit.

So, what should you do? Stick to your old keywords, especially for your main pages and categories. If you want to explore new keywords, it’s better to do so within the context of recent articles. For instance, you could write a new blog post, “Exploring Nairobi’s Hidden Caffeine Gems,” and optimize it for your fresh keywords.

By maintaining keyword consistency and introducing new ones through additional content, you can keep your SEO efforts on the right track without the frustration of broken links and lost rankings. Remember, in the world of SEO, stability often leads to success.