Did you know that over two-thirds of businesses in Kenya still don’t have websites? Websites have become an essential part of any business.
When your website is functional and up-to-date, it performs at its best, keeping existing customers and gaining new ones.
Hiring a local Web Design company makes sense; here are the reasons: –
1. Communication
After hiring a local web, communication issues are less as meetings can be arranged physically, unlike abroad, which will be costly and often will be online.
In the case of an issue in Westlands, Nairobi, an outside country web designer will take a long before assisting you, unlike a local one.
2. They Understand the Local Market
Every country has different market policies. A local web design company gives you an added advantage because they know the local market and customers. This also brings competitiveness to other businesses.
The local website design company has the on-the-ground ability to understand the target audience.
3. You Can Meet Them in Person
Although after corona outbreak, a lot of business is conducted remotely, knowing someone you are working with gives you extra confidence when assigning them duties. When hiring, you mainly focus on someone you can work with.
On the other hand, when dealing with one entirely in a different region or country, there is almost zero chance of ever sitting down and discussing the plan. This makes them not accountable and impacts their ability to provide the best services they offer.
4. Security
Communicating with anyone about business matters brings in the security issue. A local web designing company is in the community and will stay; therefore will respond to your every time they are needed.
In the case of the foreign one, they might stop responding to your emails and never call back, without even knowing their offices; all the documents shared will now be out.
5. They Know Your Company
A web design agency closer to you can become familiar with your business just in case they aren’t already. They understand your products, services, customers, and even your brand.
By going out and hiring non-local ones, the case of giving special attention to the specifics will be elsewhere.
6. They Understand Your Customers
Hiring a local agency to understand the demographics of your region, knowing what will and won’t work in the region (Kenya). The agency employees also are part of the community giving you a better understanding of the market.
A foreign one will create a situation where you are trying to make them understand your customer base and their needs because none of them understands.
7. Accountability
The keyword with a local web designing firm is REPUTATION. This means they will deliver their best to claim the boosting rights in town and uphold the much-needed reputation through their services.
Also, local web design companies are working for other small businesses in the area. Every business is essential to its ability to keep its existing clients and gain new ones.
Being in the local community, they will aim to make your business succeed because that would make the economy and the area develop, unlike foreign companies that can’t care what happens with your business and your community.
Local Web Design Is the Right Choice For Your Local Business
At Kanatech Systems, having a website and digital marketing strategy is crucial to running any successful business in the modern era. Going for a foreign designer will be expensive, frustrating, and time-wasting since the website will be less effective.
A local web design agency is the solution for your business.
Is it time for a new website or even an upgrade to the existing one? We at Kanatech Systems are ready for consultations.
